New Quorn products for summer
Quorn, the meat-free brand, has launched pork-style Quorn Ribsters and Swedish-style Quorn Balls in time for summer. Both products are suitable for barbecues.
Quorn, the meat-free brand, has launched pork-style Quorn Ribsters and Swedish-style Quorn Balls in time for summer. Both products are suitable for barbecues.
Not content with taking our money, it seems the BBC is now intent on taking our belongings too, if the behaviour of Lorraine Heggessey at last week’s TV United conference is anything to go by. Fellow conference delegates at the BBC1 controller’s hotel were surprised to be accosted by a member of staff who asked […]
HJ Heinz is targeting the teenage market with a range of frozen pizza snacks called Heinz Bite Me. The launch comes just weeks after it scrapped its San Marco and Pizza Pleasure brands and pulled out of the frozen pizza business (MW March 27). Heinz axed the two pizza brands – and its Main Street […]
In one sense, personalisation represents a simple continuation of marketing’s age-old quest to get closer to the needs of the customer. Branding, segmentation, line extensions and the menu-based selections of restaurants and supermarkets are just some of the ways marketers have brought their offerings closer to individuals’ needs. Direct marketing is one way of personalising […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?