Peter Littlewood expected to take over at FA
The Football Association is expected to hand the role of chief executive to Peter Littlewood, vice-president of marketing services at Masterfoods USA. He is a UK citizen.
The Football Association is expected to hand the role of chief executive to Peter Littlewood, vice-president of marketing services at Masterfoods USA. He is a UK citizen.
The European Commission is to propose wide-ranging legislation to eliminate red tape and protectionism affecting services, including advertising regulations in the EU. The proposal, called the Internal Market Strategy for 2003 to 2006, will launch on May 7.
The Financial Times is exuberant about its new Weekend FT, with revamped sections and a review of the week – but it has already annoyed at least one media buyer with its eagerness to show off the new product. Paul Thomas of MindShare was away in the land of nod when his special-delivery FT arrived. […]
HJ Heinz is targeting the teenage market with a range of frozen pizza snacks called Heinz Bite Me. The launch comes just weeks after it scrapped its San Marco and Pizza Pleasure brands and pulled out of the frozen pizza business (MW March 27). Heinz axed the two pizza brands – and its Main Street […]
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.