Peter Littlewood expected to take over at FA
The Football Association is expected to hand the role of chief executive to Peter Littlewood, vice-president of marketing services at Masterfoods USA. He is a UK citizen.
The Football Association is expected to hand the role of chief executive to Peter Littlewood, vice-president of marketing services at Masterfoods USA. He is a UK citizen.
The European Commission is to propose wide-ranging legislation to eliminate red tape and protectionism affecting services, including advertising regulations in the EU. The proposal, called the Internal Market Strategy for 2003 to 2006, will launch on May 7.
The Financial Times is exuberant about its new Weekend FT, with revamped sections and a review of the week – but it has already annoyed at least one media buyer with its eagerness to show off the new product. Paul Thomas of MindShare was away in the land of nod when his special-delivery FT arrived. […]
HJ Heinz is targeting the teenage market with a range of frozen pizza snacks called Heinz Bite Me. The launch comes just weeks after it scrapped its San Marco and Pizza Pleasure brands and pulled out of the frozen pizza business (MW March 27). Heinz axed the two pizza brands – and its Main Street […]
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.