Rowenta Perfect featuring Intra Stream
Rowenta, the electrical goods manufacturer, has launched the Rowenta Perfect, featuring Intra Stream, a system that forces pressurised steam into clothing to eliminate creases.
Rowenta, the electrical goods manufacturer, has launched the Rowenta Perfect, featuring Intra Stream, a system that forces pressurised steam into clothing to eliminate creases.
Thenetworkone, which custom-builds international independent agency networks for clients, has won the global account for office supplies company Esselte. The business is worth more than &£25m. This is the first win for London-based thenetworkone and it will now line up independent creative agencies across dozens of territories to work on Esselte’s brands. Esselte, a US-based […]
The Financial Times is exuberant about its new Weekend FT, with revamped sections and a review of the week – but it has already annoyed at least one media buyer with its eagerness to show off the new product. Paul Thomas of MindShare was away in the land of nod when his special-delivery FT arrived. […]
The Independent is teaming up with Empire magazine to produce a series of four film supplements to run on consecutive Saturdays from May 10. The initiative is supported by a &£300,000 TV and press campaign created by Walsh Trott Chick Smith.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.