WSS directors quit to form marketing agency

Tony Simpson and Matthew Patten, former managing directors of World Sports Solutions (WSS), have left the company to form sports marketing agency SP Active.

The company has already signed high-profile clients such as Ben Sherman and Seymour Pierce Bell. Simpson and Patten have also taken with them former WSS client Leeds United, but big-name personalities such as Rio Ferdinand have been lost.

Patten says that SP Active will aim to generate extra income for clients outside the core areas of sponsorship and rights management.

He says: “It is unique for an agency to look at areas such as the retail sector, which will help our clients to exploit additional revenue streams.”

He points to a previous deal with Leeds United that saw clothes with its brand name sold through Asda supermarkets around Leeds city centre. Patten says SP Active will also consider producing media such as television programmes to use as a shopfront for brands.

Patten joined WSS in September from the role of chief executive of M&C Saatchi Sponsorship. Simpson was formerly head of brand marketing at the failed Sportsworld Media Group (MW September 12, 2002).

WSS neared collapse last month, but was saved after agreeing to give shares to its creditors in exchange for overdue money. Simon Eagle has been appointed chief executive.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here