Blockbuster to offer wine and lager
Blockbuster, the video chain, is rolling out its wine and lager offering to 80 stores after a six-month trial of the initiative in 25 outlets (MW October 10, 2002).
Blockbuster, the video chain, is rolling out its wine and lager offering to 80 stores after a six-month trial of the initiative in 25 outlets (MW October 10, 2002).
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.