BSkyB reports profit rise
BSkyB has reported a rise of 96 per cent in pre-tax profits to 254m and a 15 per cent increase in ad revenue to 204m for the nine months ending March 31.
BSkyB has reported a rise of 96 per cent in pre-tax profits to 254m and a 15 per cent increase in ad revenue to 204m for the nine months ending March 31.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.