Channel 4 appoints Andy Taylor
…Channel 4 has appointed Andy Taylor as commercial head of 4 Interactive. Taylor was previously managing director of Victoria Real, the interactive division owned by Endemol.
…Channel 4 has appointed Andy Taylor as commercial head of 4 Interactive. Taylor was previously managing director of Victoria Real, the interactive division owned by Endemol.
Young & Rubicam has appointed Ann Fudge, a former president of Kraft Foods’ beverages and desserts division, as chairman and chief executive of Y&R Inc and Y&R Advertising.
Delaney Lund Knox Warren has created a £6m advertising and marketing campaign for Teletext Holidays to promote its low-cost holidays.
French insurance giant AXA is understood to favour J Walter Thompson for its £11.5m advertising account, although BMP DDB still remains in the frame after a six-way pitch. The other agencies on the shortlist comprised Publicis, WFCA Integrated and incumbents TBWA/ London and HHM. The review was led by AXA UK head of brand Darrin […]
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.