Clemmow Hornby develops Britvic campaign
…Clemmow Hornby Inge has developed a £3m television and outdoor campaign for Britvic Soft Drinks’ Apple Tango to promote Tango’s new packaging design.
…Clemmow Hornby Inge has developed a £3m television and outdoor campaign for Britvic Soft Drinks’ Apple Tango to promote Tango’s new packaging design.
Nationwide is to promote its sponsorship of the FA Cup this weekend with an outdoor campaign in Cardiff featuring street banners, a branded blimp, bus advertising and free merchandise.
Delaney Lund Knox Warren has created a £6m advertising and marketing campaign for Teletext Holidays to promote its low-cost holidays.
Friends Reunited, the website which puts people in touch with old school friends, has appointed Tim Ward as its first marketing director, following his departure from the newly relaunched Financial Times (MW May 8). The move sees Ward reunited with the website’s chief operating officer, former FT chief operating officer Michael Murphy. Murphy left the […]
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.
The average tenure for a CMO at the US’s top 100 advertisers fell again in 2023 to 3.1 years, or 37 months.