EasyGroup in rebrand talks with cinema

Stelios Haji-Ioannou is understood to be in talks with the Prince Charles cinema in London over a scheme to rebrand the venue as an easyCinema – Haji-Ioannou’s latest venture.

EasyGroup and the Prince Charles confirm that they have met to discuss what potential might exist for branding the Prince Charles as an easyCinema, but say there is no offer on the table at present.

EasyCinema’s first cinema opens in Milton Keynes on May 23, and the company intends to offer cheaper ticket prices for early bookings made online. The company is still locked in negotiations with the UK distribution arms of Hollywood studios over access to the latest releases.

EasyGroup’s difficulty with the distributors concerns its business model. The company wants to pay a flat fee to hire first-run films, but historically distributors have demanded a percentage of the take for each film. EasyGroup has instructed its lawyers to discuss the issue with the Office of Fair Trading.

The Prince Charles, an independent West End cinema that specialises in second runs of successful films, has been hunting for a title sponsor (MW April 24).

Ben Freedman, managing director of Bubble Chamber, which owns the Prince Charles, says: “We have not ruled out any talks with Haji-Ioannou, but we think the venue has a value in cash terms and are still looking for a cash sponsor. Let’s see what happens in Milton Keynes.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here