Fanta brand grows
…Coca-Cola Great Britain’s Fanta brand grew 20 per cent by volume and 31 per cent by value for the year to April 26 (Nielsen). The brand recently launched a new campaign developed by Soul (MW April 14).
…Coca-Cola Great Britain’s Fanta brand grew 20 per cent by volume and 31 per cent by value for the year to April 26 (Nielsen). The brand recently launched a new campaign developed by Soul (MW April 14).
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.