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Former FT marketer to join Friends Reunited

Marketing Week

Friends Reunited, the website which puts people in touch with old school friends, has appointed Tim Ward as its first marketing director, following his departure from the newly relaunched Financial Times (MW May 8). The move sees Ward reunited with the website’s chief operating officer, former FT chief operating officer Michael Murphy. Murphy left the […]

Co-operative Group to sell door-to-door funeral services

Marketing Week

The Co-operative Group is to start selling its funeral services door-to-door in an initiative that claims to be the first of its kind in the UK. The company will use its 3,000 insurance salesmen to carry out the sales. It is the first time that the Co-operative Group has sought to overlap its insurance arm, […]

PR marketing too good to miss

Marketing Week

Event organisers spend a lot of money on marketing their exhibitions (MW May 1), and as your article pointed out, PR agencies can often be the most cost-effective marketing method for ensuring high attendance. But it is a shame that exhibitors are not using PR agencies in the same way to increase their own profile […]

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