The whiting is on the wall for Kotex

Ogilvy & Mather’s TV and press ads for Kotex tampons carry glamorous straplines such as “Looking gorgeous” and “For lingerie lovers”. With this in mind, the Diary was perturbed to learn – while being given a somewhat bewildering impromptu prod

Ogilvy & Mather’s TV and press ads for Kotex tampons carry glamorous straplines such as “Looking gorgeous” and “For lingerie lovers”. With this in mind, the Diary was perturbed to learn – while being given a somewhat bewildering impromptu product presentation, which stopped just short of demonstration – that O&M’s internal (ahem) name for the Kotex account is “Project Fish”.

Curious as to why, the Diary put its investigating cap on and went trawling for information. There was relief all round when it was explained that the “fish” reference was because the shape of the product’s sales chart resembles a cartoon fish. Thank cod there’s an innocent explanation…

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here