WH Smith launches own titles
WH Smith is launching an exclusive range of titles featuring extracts from the UK’s favourite books to coincide with the results of the BBC’s The Big Read. Called Little Reads, the 40 titles retail at &£1 each.
WH Smith is launching an exclusive range of titles featuring extracts from the UK’s favourite books to coincide with the results of the BBC’s The Big Read. Called Little Reads, the 40 titles retail at &£1 each.
Nationwide is to promote its sponsorship of the FA Cup this weekend with an outdoor campaign in Cardiff featuring street banners, a branded blimp, bus advertising and free merchandise.
Trinity Mirror has poached Celador International senior executive Ellis Watson to fill the newly created position of general manager of Mirror Group Newspapers (MGN). The former News International marketer will head marketing and ad sales at MGN. He starts in his new role next month. The move follows the departure of MGN managing director Mark […]
Trinity Mirror has poached Celador International senior executive Ellis Watson to fill the newly created position of general manager of Mirror Group Newspapers (MGN). The former News International marketer will head marketing and ad sales at MGN. He starts in his new role next month. The move follows the departure of MGN managing director Mark […]
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.