British Airways has announced a group pre-tax profit of £135m for the year up to March 31, compared with a £200m loss last year.
British Airways has announced a group pre-tax profit of &£135m for the year up to March 31, compared with a &£200m loss last year. Group turnover for the year was &£7.6bn, down 7.8 per cent. From January to March this year the company lost &£200m, compared with &£85m in 2002.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.