BDH/TBWA creates North-west Development Agency campaign
BDH/TBWA has created a campaign for the North-west Development Agency, designed to encourage visitors to the region by showcasing the variety of activities it offers.
BDH/TBWA has created a campaign for the North-west Development Agency, designed to encourage visitors to the region by showcasing the variety of activities it offers.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?