BDH/TBWA creates North-west Development Agency campaign
BDH/TBWA has created a campaign for the North-west Development Agency, designed to encourage visitors to the region by showcasing the variety of activities it offers.
BDH/TBWA has created a campaign for the North-west Development Agency, designed to encourage visitors to the region by showcasing the variety of activities it offers.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.