The Guardian produces A5 supplement for Nissan
The Guardian is producing a 36-page A5 supplement in a tie-up with Nissan this Saturday (May 24). It is an A to Z guide to colourful phrases based on Nissan’s ‘Do You speak Micra?’ campaign…
The Guardian is producing a 36-page A5 supplement in a tie-up with Nissan this Saturday (May 24). It is an A to Z guide to colourful phrases based on Nissan’s ‘Do You speak Micra?’ campaign…
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.