OMD tipped for £26m easyJet

OMD is poised to pick up easyJet’s £26.5m European media planning and buying account.

OMD is poised to pick up easyJet’s &£26.5m European media planning and buying account.

The media business was put up to pitch last October after the Go brand, acquired by easyJet for &£374m in May, was phased out. OMD has been battling with Carat in the final stages to win the business. Carat is the parent company of easyJet incumbent BBJ Communications.

In the final stage, easyJet sales and marketing director David Magliano handed over responsibility for the pitch to commercial director Mike Cooper. Magliano has been promoted to director of strategic marketing (MW March 31). Cooper is handling day-to-day marketing for the airline while he serves an extended notice period. He tendered his resignation in February.

Earlier this month easyJet reported a &£48.1m loss for the period October to March. This compares with a pre-tax profit of &£1m for the same period in 2002. The airline has undergone rapid expansion by acquiring Go during what is a tough time for the airline and tourism industries.

The company is making 60 of its 400 senior and middle managers redundant following the full integration of Go.

Rival airline Ryanair referred an easyJet press advertisement to the Advertising Standards Authority last week, saying the ad features false claims in the wording “Lowest fares to the sun”.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here