British Gas to sell new type of ‘green’ boiler
British Gas is planning to sell a new type of ‘green’ boiler next year, which it claims not only provides heating but also produces electricity to run household appliances.
British Gas is planning to sell a new type of ‘green’ boiler next year, which it claims not only provides heating but also produces electricity to run household appliances.
UK Active Value, the fund manager, is backing a proposal to inject about £30m of new equity into Cordiant Communications.
Centrica-owned British Gas is to create two positions – head of customer retention and head of customer relationship – in a bid to beef up its marketing department. Once appointed, the new employees will work alongside the existing marketers who report to British Gas director of marketing and strategy Nick Smith. Two years ago, the […]
The Football Association is to launch its first TV campaign targeting racism, following UEFA’s demand that it pay a record fine for racist behaviour by England fans at a game against Turkey in April. The FA has lined up Mother and TBWA/London to pitch for the project. An FA insider says the brief will ask […]
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.