Changes leave The Link looking for new director

The Link, part of the Dixons Group, is looking for a marketing director following the appointment of its marketing chief Joe Garner as operations and development director at thr Dixons chain.

Managing director of The Link Nick Wood will oversee the chain’s marketing strategy until the position is filled.

Garner’s move follows a series of changes at the Dixons Group, including the appointment of the retailer’s previous operations director John Mewett as marketing director in place of Stuart Carson, who has moved to Canada (MW April 2). John Laidlaw, the group’s advertising director and a former brand and advertising director for Barclays Bank, also departed in March.

Garner oversaw a shift in advertising strategy for The Link, from pushing the brand as a mobile retailer to emphasising its customer service skills and knowledge. It was supported by a £5m advertising campaign, created by M&C Saatchi using the tagline “Powered by knowledge”.

Dixons Group, which has been suffering from increased competition and a slowdown in consumer spending, revealed in April that its profits for the year to May 3 were due to be in line with expections of between £280 to £300m, a range on a par with profits of £297m for the previous year.

The Dixons Group is one of a number of companies likely to be affected by a Competition Commission review of sales practices for warranties. This could result in recommendations for limits on staff sales bonuses, cooling off periods and the display of information on the pricing of rivals’ warranties alongside the retailer’s.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here