Faulds to run £2m internet poker launch

Faulds has been appointed to handle the £2m UK marketing launch of online gambling brand PokerRoom.

The brand belongs to Stockholm-based Ongame E-Solutions, which wants to make it one of the top three online poker sites in the world. The market is led by Ladbrokes.com and Playpoker.com.

Ongame E-Solutions’ main market so far is the US, but it plans a £2m assault on the UK as the first stage of a move into Europe. The launch of PokerRoom is planned for June and the supporting campaign is expected to use TV and online advertising – depending on legislation – viral marketing and sponsorship.

Advertising is dependent on the expected amendments to the Gambling Act 1968, scheduled to be set down by the Government in the Queen’s Speech this autumn. If passed, the legislation will allow casinos to advertise and online casinos to operate from the UK – at present, they are forced to set up their operations abroad.

Ongame E-Solutions claims that PokerRoom has 500,000 registered users and that it is profitable. The UK is estimated to have contributed £107.6m to worldwide online gambling revenues in 2001 (Informa).

Faulds has had to make redundancies recently after losing the £4m Kwik-Fit account and its Royal Bank of Scotland business.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here