McCann-Erickson Belfast produce TV campaign for Cookstown
McCann-Erickson Belfast has produced a TV campaign for Irish sausage brand Cookstown, featuring former Manchester United footballer George Best. It breaks across Ulster TV this week.
McCann-Erickson Belfast has produced a TV campaign for Irish sausage brand Cookstown, featuring former Manchester United footballer George Best. It breaks across Ulster TV this week.
Storm, part of the Triangle Group, will manage BAA’s summer retail promotion for travellers at the group’s seven airports.
Philips Consumer Electronics has appointed Rob Hughes as sales development manager for its mobile phone division. Hughes moves from Nokia where he was a consultant.
Heineken has renewed its sponsorship of the European Rugby Union Cup for a further two years in a deal believed to be worth over &£3m.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.
The average tenure for a CMO at the US’s top 100 advertisers fell again in 2023 to 3.1 years, or 37 months.