New campaign for United Airlines
Fallon has created a television and press advertising campaign for United Airlines which focuses on new low-fare offers and breaks on June 2.
Fallon has created a television and press advertising campaign for United Airlines which focuses on new low-fare offers and breaks on June 2.
Springer & Jacoby is to cover London’s Square Mile with shoes to promote new men’s shoe shop Jeffery-West. Shoes will be placed around the City to give the impression they have been cast off in favour of new ones.
Animated characters the T-Birds, which replaced the iconic PG Tips chimpanzees, are returning to screens to launch the PG Tips’ new Freeflow pyramid bag. The tea bag is made from a material which PG Tips claims allows the tea to move around more freely, and thus release more flavour. The campaign, created by BMP DDB, […]
Philips Consumer Electronics has appointed Rob Hughes as sales development manager for its mobile phone division. Hughes moves from Nokia where he was a consultant.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?