John Brown Citrus Publishing has been appointed by VisitBritain to produce travel guides. VisitBritain is the new organisation formed in April after the merger of the British Tourist Authority and the English Tourism Council. The guides will be titled Invitation to Britain.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.