Radio promotional activity is extremely difficult to monitor, but voice-recognition software is bringing some long-awaited accountability, says Mike Hope-Milne Accountability is a big issue for all commercial media but the audio nature of radio makes proving what has actually gone on air somewhat challenging. Spot airtime accountability is now covered effectively by J-ET (Jicrit Electronic […]
Blood is thicker than water. That is the saying that marketers should perhaps bear in mind when considering joining a family-owned concern. There is no doubt an innate fear of being treated as a hired hand and an outsider. In the face of strong family ties and pressure to adhere to heritage and tradition, many […]
Though the music industry is more open to the idea of brands using their pop stars for promotional tie-ins, marketers should avoid jumping on the bandwagon of the meaningless ‘free CD with every purchase.’ By Helen Donald It’s hard to pick up the weekend papers these days without finding a free CD included within the […]
Walsh Trott Chick Smith is creating a new advertising campaign for Wolverhampton and Dudley Breweries’ Banks’s beer brand in late summer. The brewer and pub operator has announced an increase in advertising and marketing spend for the brand.
Princes Foods has joined forces with Slimming World to launch a range of tuna products. It’s the first time the slimming club has teamed up with a food brand.
UEFA is to promote Lars-Christer Olsson, director of marketing, to the position of chief executive. He will replace the retiring Gerhard Aigner in December. No decision has been made on Olsson’s replacement.
Channel 4 has been ordered to take down poster ads for the American TV series Six Feet Under, following complaints. The posters featured “corpses” advertising funeral products. The Advertising Standards Authority (ASA) received nine complaints about the two poster ads- one featuring a man’s naked torso and face and another a woman’s face with glazed […]
GlaxoSmithKline (GSK) is to relaunch its Macleans, Aquafresh and Sensodyne oral care brands during the next 12 months in order to defend against an aggressive push by Colgate-Palmolive’s rival range. Sensitive teeth brand Sensodyne will be the first to be rejigged in the wake of the launch of Colgate Sensitive last month (MW April 9). […]
L’Oréal has chosen Ben Affleck as the ‘face’ of its global men’s grooming portfolio in a £1m deal, replacing retired footballer David Ginola.
Ty Nant National Mineral Water will be the official bottled water supplier to the Stella Artois Tennis Championship at Queens for the next three years. The tournament starts on June 9 and runs for a week.
Former Powergen marketing director John Evans, who is working on branding projects for the utility’s parent company Eon, will leave the company at the end of this month. It is not known whether Evans has a job to go to. He was sidelined to the branding project assignment last year, when the utility company decided […]
TBWA/London has developed an outdoor advertising campaign for Eurostar, to promote the cross-Channel rail service’s cheap return fares and short breaks for the summer. The posters are sited at major train stations across London and the South-east, on buses and on the London Underground. The Eurostar campaign, which includes press, radio and on-line advertising, is […]
Kerry Foods is launching an instant-win promotion across Cheestrings and Attack-A-Snak. It offers children the chance to win a year’s pocket money. The promotion will run nationally from June.
Kikkoman, the soy sauce maker, has launched a sampling campaign to promote its Teriyaki Marinade during the summer. It has also signed up as the sponsor for National Barbecue Week roadshow.
Springer & Jacoby is to cover London’s Square Mile with shoes to promote new men’s shoe shop Jeffery-West. Shoes will be placed around the City to give the impression they have been cast off in favour of new ones.