Cadbury Trebor Bassett is ditching the Wispa brand and relaunching the chocolate bar as Dairy Milk Bubbles. The move is part of a strategy to bring all of its small brands under the Dairy Milk umbrella. Caramel and Turkish Delight will also be bought under the brand and will now be made with Dairy Milk […]
Microsoft has moved its £60m pan-European advertising business for its Xbox games console out of Bartle Bogle Hegarty (BBH), placing the business with McCann-Erickson, which handled the business in all other markets. BBH has held the business since the games console’s launch at the beginning of last year, and the agency created the advertising tagline: […]
In one sense, personalisation represents a simple continuation of marketing’s age-old quest to get closer to the needs of the customer. Branding, segmentation, line extensions and the menu-based selections of restaurants and supermarkets are just some of the ways marketers have brought their offerings closer to individuals’ needs. Direct marketing is one way of personalising […]
The Welsh Development Agency is to sponsor the new series of S4C’s cookery show Dudley, as part of its Wales: the True Taste campaign, which aims to promote the Welsh food and drink industry.
UKTV chief executive Dick Emery is to announce the launch of an experiment that will examine the effect of different break patterns on advertising recall at TV United 2003 in Bath today (Wednesday). UKTV is teaming up with Billetts and a number of advertisers for the initiative. Emery will not be drawn on the details […]
Intercontinental Hotels Group has named David Hughes as its top marketer and is preparing to cut a number of marketing jobs. The beleaguered hotels group, formed from the demerger of Six Continents earlier this month, is restructuring its marketing teams from the top down. Hughes is now senior vice-president of sales, marketing and commerce for […]
The Diary is approaching this story with considerable caution as beverages have been a source of much trouble lately, particularly teabags. The Diary has managed to upset more than one high street financial institution recently, and according to the latest correspondent, 1,000 teabags are in no way intended as a substitute for customer service. He […]
Omnicom Group’s income after tax for the first quarter of 2003 is marginally up on last year – from $128.56m to $128.58m (from £80.78m to £80.8m). Worldwide revenue increased by 12 per cent to $1.9bn (£1.2bn).
Marketers tend to group young adults together, but new research shows how segmentation can provide a more sophisticated picture of today’s youth The young adult market poses one of the biggest challenges for marketers. Not only does this growing market have more buying power than ever before, but there also exists a sophistication created by […]
Walkers Snacks has launched Walkers Shots, corn snacks that come in a tube for eating with one hand. The product comes in two flavours, Banging BBQ and Nicely Spicely, and is supported by a £1.3m TV campaign created by Abbott Mead Vickers.BBDO.
Saatchi & Saatchi has developed an educational radio campaign for the NSPCC, to promote Children’s Day on May 6.
The alcohol industry claims that it advertises responsibly, bound by codes of practice, and that it is not to blame if people choose to abuse its products. The health lobby, however, buoyed by its success in banning tobacco ads, looks likely to pick drink as its next target. The alcohol industry, often accused of encouraging […]
So Richard West can’t understand how an industry that creates and delivers nothing more than “junk” can survive and grow (MW April 10). Let me start by saying that, as managing director of a direct marketing company, board member of the Direct Marketing Association and veteran of more than 20 years in the industry, I […]
Cider-maker Bulmers says it will continue with its £8m advertising agency review called earlier this month (MW March 27), despite being acquired by brewer Scottish & Newcastle (S&N) for £278m. The brand portfolio of the struggling cider-maker includes Strongbow, Woodpecker and Scrumpy Jack. TBWA/London, which is a roster agency of S&N-owned Scottish Courage, handles advertising […]
Starcom Motive has held on to the £5m media account for Korean car marque Kia.