Jazz FM appoints Mike Craddock
Marketing Week…Jazz FM has appointed Mike Craddock to the new position of sales director, overseeing the station’s non-national sales.
…Jazz FM has appointed Mike Craddock to the new position of sales director, overseeing the station’s non-national sales.
The IT industry is finding that proving return on investment is problematic. That is because ROI ultimately misses the point, says Alan Mitchell
GlaxoSmithKline has launched the Lucozade Sport Science Academy to bring together academics and athletes to ‘improve sporting performance through better nutrition’.
Choice Hotels Europe has appointed Vicky La Trobe to the new position of marketing director for Europe. La Trobe joins the company from rival hotel chain Millennium Copthorne, where she was director of marketing for Europe, the Middle East and Africa with global responsibility for brand standards. She has worked for Choice Hotels before, as […]
Cognosis has created a brand identity for Lord’s to distinguish the cricket ground from its owner, the MCC (Marylebone Cricket Club) in an attempt to maximise its commercial potential as a business conference venue.
The Diary receives the results of dozens of surveys, all with attendant, lovingly crafted press releases. It has never, however, been approached to take part in the things, which is saddening – the look on the researcher’s face as the Diary explains that it is nameless, ageless and gender-unspecific would be one to treasure. Nonetheless, […]
Travelex, the foreign exchange company, has signed a £1m sponsorship deal covering the National Theatre’s £10 season. The initiative, under new National Theatre director Nicholas Hytner, will see two-thirds of tickets sold for £10 and the remainder for £25 as the theatre tries to attract new audiences.
Team Saatchi has created its first work for holiday services company Holiday Extras. The campaign is Holiday Extras’ first consumer drive. It launches this week, appearing initially in national newspapers groups such as Metro.
IDS has signed up Garnier Fructis Style to sponsor the Endless Extreme Summer on the Extreme Sports Channel from May 5 until August 31.
In response to Richard West’s article, I wholeheartedly believe that as an industry we need to be far more careful about how we use customer data. I also do not agree that targeting remains an unpredictable science. Prospects can be targeted very successfully, so long as the data has been exploited intelligently. However, any amount […]
HHCL/Red Cell has created the latest campaign for Britvic Soft Drinks’ Robinsons Fruit Shoot. Two new ads feature children demonstrating maturity when they are beaten in sports. The campaign retains the ‘New Thinking’ strapline.
Budweiser is understood to be taking over the £90m sponsorship of the Ferrari Formula One team from Marlboro. Phillip Morris will be forced to pull Marlboro’s sponsorship in 2005 because of the EU ban on tobacco advertising.
Phones 4U has promoted marketing manager Tim Wade to the post of campaigns manager. He reports to marketing director Julian Neal.
Cinema chain Warner Village is to be rebranded after it was sold to cinema operator Spean Bridge Cinemas (SBC). The final details of an estimated &£250m deal are being agreed and the acquisition is expected to be completed by next week. The sale will mean the UK’s 34 Warner Village multiplexes will be given a […]
Remington has promoted sales manager Paul Martin to commercial director in the wake of a string of recent senior management departures. Martin will have responsibility for both sales and marketing. Remington will be hoping this marks the end of a turbulent period for the company’s marketing and sales teams. As part of a wide-ranging reorganisation, […]