Coty UK has signed up world and Olympic rowing champion James Cracknell to promote the launch of Adidas Active Skincare in May. The sponsorship deal will feature Cracknell in a series of advertorials for the introduction of Adidas Active Skincare. The deal also marks the first time Coty has extended the Adidas brand into the […]
GlaxoSmithKline has launched the Lucozade Sport Science Academy to bring together academics and athletes to ‘improve sporting performance through better nutrition’.
The IT industry is finding that proving return on investment is problematic. That is because ROI ultimately misses the point, says Alan Mitchell
…Jazz FM has appointed Mike Craddock to the new position of sales director, overseeing the station’s non-national sales.
Starcom Motive has held on to the £5m media account for Korean car marque Kia.
Cider-maker Bulmers says it will continue with its £8m advertising agency review called earlier this month (MW March 27), despite being acquired by brewer Scottish & Newcastle (S&N) for £278m. The brand portfolio of the struggling cider-maker includes Strongbow, Woodpecker and Scrumpy Jack. TBWA/London, which is a roster agency of S&N-owned Scottish Courage, handles advertising […]
So Richard West can’t understand how an industry that creates and delivers nothing more than “junk” can survive and grow (MW April 10). Let me start by saying that, as managing director of a direct marketing company, board member of the Direct Marketing Association and veteran of more than 20 years in the industry, I […]
The alcohol industry claims that it advertises responsibly, bound by codes of practice, and that it is not to blame if people choose to abuse its products. The health lobby, however, buoyed by its success in banning tobacco ads, looks likely to pick drink as its next target. The alcohol industry, often accused of encouraging […]
Saatchi & Saatchi has developed an educational radio campaign for the NSPCC, to promote Children’s Day on May 6.
Walkers Snacks has launched Walkers Shots, corn snacks that come in a tube for eating with one hand. The product comes in two flavours, Banging BBQ and Nicely Spicely, and is supported by a £1.3m TV campaign created by Abbott Mead Vickers.BBDO.
Marketers tend to group young adults together, but new research shows how segmentation can provide a more sophisticated picture of today’s youth The young adult market poses one of the biggest challenges for marketers. Not only does this growing market have more buying power than ever before, but there also exists a sophistication created by […]
Omnicom Group’s income after tax for the first quarter of 2003 is marginally up on last year – from $128.56m to $128.58m (from £80.78m to £80.8m). Worldwide revenue increased by 12 per cent to $1.9bn (£1.2bn).