A great Factfile on the over-50s (MW May 15) – of course we should be adopting a more segmented approach to targeting them. With the majority of our population falling within this group and representing 80 per cent of the UK’s wealth, why aren’t marketers waking up and smelling the coffee? Can it really be […]
As I write, Ebay’s share price is within a few cents of $100, (£61) a three-year high that values the company at more than $30bn (£18.
The Eurovision Song Contest is looking for sponsors for next year’s competition, in a drive to generate revenue for the European Broadcasting Union (EBU). Swiss company Team Marketing has been appointed to handle marketing for the event, which is broadcast globally to 300 million people. Team Marketing managing director Frank Leenders says the EBU is […]
The nation is disfigured by the carbuncle of corpulence, but one brave organisation is battling the fatties. Iain Murray knows which side his bread’s buttered on: neither It has come to this column’s attention that a great many Britons – no, let us not be mealy-mouthed – a lolloping excess of Britons are fat: too […]
Battersea Dogs Home is launching a month-long campaign in 900 London telephone boxes for its Lead by Example initiative. The campaign, designed by Imagination GIC, is aimed at encouraging dog-owners to keep their dogs on a lead at all times.
Capital Gold is launching its first advertising campaign in two years. Created in house, it will run from the beginning of June for six months on taxis.
Coca-Cola Great Britain has poached Carlsberg-Tetley’s sponsorship and football expert, Steve Cumming. In February, Cumming – formerly Carlsberg-Tetley sponsorship manager for lager – announced he was leaving the brewer but declined to reveal where he was going (MW February 20). He is to take up the role of sponsorship manager at Coca-Cola, reporting to marketing […]
The Greater London Authority is offering sponsorship packages worth a total of &£200,000 for this year’s anti-racist festival, Respect. The event will be held in and around the Millennium Dome on July 19.
Fallon has created a television and press advertising campaign for United Airlines which focuses on new low-fare offers and breaks on June 2.
British Gas is planning to sell a new type of ‘green’ boiler next year, which it claims not only provides heating but also produces electricity to run household appliances.
GUS, which owns Argos, has sold its home-shopping business, including brands such as Great Universal, Kays and Marshall Ward, to the Barclay brothers, owners of the Littlewoods catalogue. The move triggers a review of the business and throws into doubt the future of GUS’s 200-strong catalogue marketing team, headed by marketing director Clive Briscoe. The […]
Animated characters the T-Birds, which replaced the iconic PG Tips chimpanzees, are returning to screens to launch the PG Tips’ new Freeflow pyramid bag. The tea bag is made from a material which PG Tips claims allows the tea to move around more freely, and thus release more flavour. The campaign, created by BMP DDB, […]
Centrica-owned British Gas is to create two positions – head of customer retention and head of customer relationship – in a bid to beef up its marketing department. Once appointed, the new employees will work alongside the existing marketers who report to British Gas director of marketing and strategy Nick Smith. Two years ago, the […]
McCann-Erickson Belfast has produced a TV campaign for Irish sausage brand Cookstown, featuring former Manchester United footballer George Best. It breaks across Ulster TV this week.
The Link, part of the Dixons Group, is looking for a marketing director following the appointment of its marketing chief Joe Garner as operations and development director at thr Dixons chain. Managing director of The Link Nick Wood will oversee the chain’s marketing strategy until the position is filled. Garner’s move follows a series of […]