Cinema slide campaign for soft drink Vimto
Marketing WeekCheethamBellJWT has created a cinema slide campaign for soft drink Vimto to be screened alongside summer films aimed at children, such as Pirates of the Caribbean.
CheethamBellJWT has created a cinema slide campaign for soft drink Vimto to be screened alongside summer films aimed at children, such as Pirates of the Caribbean.
McCann-Erickson Manchester has stamped the word ‘rogered’ across its advertising for Durex. The move follows a ruling by the ASA, which ordered Durex to remove the ads in response to complaints saying that the slogans were offensive.
Faulds has been appointed to handle the £2m UK marketing launch of online gambling brand PokerRoom. The brand belongs to Stockholm-based Ongame E-Solutions, which wants to make it one of the top three online poker sites in the world. The market is led by Ladbrokes.com and Playpoker.com. Ongame E-Solutions’ main market so far is the […]
Radio promotional activity is extremely difficult to monitor, but voice-recognition software is bringing some long-awaited accountability, says Mike Hope-Milne Accountability is a big issue for all commercial media but the audio nature of radio makes proving what has actually gone on air somewhat challenging. Spot airtime accountability is now covered effectively by J-ET (Jicrit Electronic […]
UK Active Value, the fund manager, is backing a proposal to inject about £30m of new equity into Cordiant Communications.
Princes Foods has joined forces with Slimming World to launch a range of tuna products. It’s the first time the slimming club has teamed up with a food brand.
Procter & Gamble is to reposition its Crest oral care range to highlight its benefits as a beauty brand. The move is an attempt to reinvigorate the brand, which struggles against the dominance of Colgate-Palmolive.
Heineken has renewed its sponsorship of the European Rugby Union Cup for a further two years in a deal believed to be worth over &£3m.
With widespread concern about personal debt levels, shrinking budgets and the FSA showing its teeth and tightening up the rules on financial services advertising, marketers in the sector face some hard times. By John Stones
Consumers, armed with the internet, are seeking out only the brand information they want – making traditional ‘push’ marketing irrelevant, warns Alan Mitchell Many years ago Jeremy Bullmore argued that the way consumers build brands in their heads is similar to the way birds build their nests – picking up scraps of material from here […]
Holsten UK has appointed below-the-line agency Meerkat to handle its £7m direct marketing account following a pitch. The lager brewer has previously worked with Black Cat on its below-the-line advertising account. It is not known whether Black Cat pitched for the business. Meerkat is run by former First Quench marketing director Paul Vines. Holsten marketing […]
Patrick Thomas’s recent departure from Scottish drinks company William Grant & Sons demonstrates the problems that can occur when an outsider is brought in to manage a family business. But do the benefits of moving into such a close-knit environment make the risks worthwhile? asks David Benady It is never easy trying to fit in […]
ARM Direct, the UK direct response television (DRTV) agency, has developed a new software system called Armada that analyses the performance of DRTV campaigns.
The UK’s children claim health and a balanced diet is top priority, but the majority of them still eat a lot of sweets, chocolate and, of course, fast food Healthy eating, dieting and weight problems are part of an ongoing debate about healthy eating habits in the UK that is verging on a national obsession. […]
The Independent Television Commission (ITC) has criticised Renault for showing an ad entitled “Shaking that ass” around programming popular with children It has ordered that the ad for the Renault Mégane, created by Publicis, can only be shown after 7.30pm following 139 complaints. Eleven of the complaints said children were copying the actions or language […]