£55m global advertising campaign for Wisk

Lowe & Partners Worldwide has created a £55m global advertising campaign for the Unilever detergent brand called Wisk in the US and Omo in most of Europe.

Lowe & Partners Worldwide has created a &£55m global advertising campaign for the Unilever detergent brand called Wisk in the US and Omo in most of Europe. Only the UK, where Persil is handled by J Walter Thompson, is omitted from the campaign.