Abbey National picks intermediary director

Abbey National has appointed Hugo Thorman as intermediary propositions director as part of the continuing restructure of its marketing functions.

The intermediary propositions director handles all marketing responsibility for business transacted through financial intermediaries.

Thorman will report directly to Abbey National chief executive Luqman Arnold until Abbey National’s top marketing position, customer propositions director, is filled. It has been vacant since retail marketing director Janet Connor was moved sideways in March (MW March 4).

Thorman has been promoted from marketing director for Abbey National for Intermediaries’ wealth management and banking division. Before then he was marketing director for Abbey National Life.

At the launch of a fundamental review of its business this February, after announcing losses of nearly £1bn, Arnold set out a new strategy of focusing solely on its core high street banking operations and intermediary business. Currently, around 50 per cent of Abbey National’s mortgages and around two-thirds of its life insurance products are sold through intermediaries.

Last year the bank grouped together those subsidiaries it was not seeking to sell to Abbey National for Intermediaries.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here