ASA supports Government’s gun amnesty ad campaign

A Government press ad for a gun amnesty, which showed a close-up of a young person’s face with a gunshot wound in the forehead, has attracted ten complaints on the grounds of being offensive and distressing.

The Advertising Standards Authority has not upheld the complaints because of the seriousness of the message and adds that the image directly related to raising awareness about the gun amnesty.

The campaign was created by Euro RSCG Wnek Gosper and used the strapline “Get guns off the streets”.

The ASA has upheld complaints against SSL International’s poster ads for the Durex Performa condoms range, which feature inflated condoms arranged to form the word “ejaculator”.

The ruling comes weeks after Durex was forced to pull down an execution for its first billboard campaign, featuring condoms arranged to form the words “Roger More” after the ads were found to be sexist and offensive (MW May 22). The ads were created by McCann-Erickson Manchester.

Last week the agency stamped the word “rogered” across its advertising for Durex (MW last week).

The advertising watchdog has also upheld complaints against press ads for Patrick Cox shoes which show naked legs of a woman wearing shoes and a grimacing man on his back, behind the woman, with his legs in the air. A second man’s groin is shown pressed closely against the first man, with his head between the first man’s feet.

The ASA has ruled that the ad is sexually provocative and likely to cause serious offence. It is also investigating press ads against Channel 4’s series Six Feet Under, a week after the TV channel was ordered to take down its posters.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here