Granada Enterprises is believed to be close to signing up Barclays Bank as the sponsor of the South Bank Show. The deal is thought to be worth about &£200,000.
All the marketing stats that matter this week including Sky overtaking P&G as the biggest traditional ad spender, ad viewability hits record high and the gender pay gap at brands aimed at women.
Her promotion comes as Mars looks to make diversity and inclusion a bigger part of its marketing and communications globally.
A product redesign, new website and marketing campaign are all part of a push to shed brandy’s “outdated” image and appeal to a younger audience.
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