Barclays Bank to sponsor the South Bank Show?
Granada Enterprises is believed to be close to signing up Barclays Bank as the sponsor of the South Bank Show. The deal is thought to be worth about &£200,000.
Granada Enterprises is believed to be close to signing up Barclays Bank as the sponsor of the South Bank Show. The deal is thought to be worth about &£200,000.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.