Granada Enterprises is believed to be close to signing up Barclays Bank as the sponsor of the South Bank Show. The deal is thought to be worth about &£200,000.
Investment in market research is declining but cutting back on consumer insight will severely hinder marketers’ ability to be the voice of the customer.
Catch up on all the most important marketing news from the around the world with our morning round-up.
More than a quarter of people have reduced their meat intake over the past six months but consumers are still turned off by terms like ‘vegetarian’ and ‘vegan’ so marketers must think more creatively if they want people to buy their products.
Having secured over £1m of crowdfunded investment in 48 hours, the irrepressible rise of BrewDog tells us a lot about how to grow a successful business while maintaining a ‘craft’ ethos.
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