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GfK figures highlight the flaws in Rajar methods

Marketing Week

GfK Media’s radio audience figures have caused a stir with Rajar. But instead of criticising, Rajar should be getting its own house in order, says Mark Jarvis At first sight, the results of GfK Media’s National Broadcast Media Survey, which covers TV and radio audiences, confirm what many had suspected, that research respondents’ memories are […]

Ofgem takes action to limit complaints

Marketing Week

Energy regulator Ofgem is to force gas and electricity companies to compensate consumers who experience problems when changing to another supplier. The move follows an increase in the number of complaints received by consumer body Energywatch. Energywatch handles 3,500 complaints a month about customer problems when changing suppliers. The call for compensation will be made […]