Dawn Airey
Sky Networks managing director Dawn Airey has suggested that BSkyB’s in-house advertising unit could make campaigns for first-time clients who see television advertising as too expensive.
Sky Networks managing director Dawn Airey has suggested that BSkyB’s in-house advertising unit could make campaigns for first-time clients who see television advertising as too expensive.
The Government is expected to sell the state-run Tote, which could raise up to £700m on the open market. The Tote has the monopoly on pool betting on horseracing, and owns 400 high street betting shops.
Former Proximity London chairman Chris Barraclough is launching a new directing marketing agency next month. The Soho-based agency, which opens in the first week of July, will be called Barraclough Edwards Chamberlain. The agency is co-founded by Barraclough, his former creative partner Steve Edwards, who will both be creative partners, and Nic Chamberlain, who is […]
While companies are putting the financial squeeze on headline ad campaigns, lower-profile media such as PoP are benefiting, thanks to improved accountability and innovative in-store formats, says Nathalie Kilby The point-of-purchase (PoP) industry is experiencing something of a renaissance. As the economic downturn rumbles on, brand owners, looking to trim their above-the-line budgets, are channelling […]
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.