Dawn Airey
Sky Networks managing director Dawn Airey has suggested that BSkyB’s in-house advertising unit could make campaigns for first-time clients who see television advertising as too expensive.
Sky Networks managing director Dawn Airey has suggested that BSkyB’s in-house advertising unit could make campaigns for first-time clients who see television advertising as too expensive.
The Government is expected to sell the state-run Tote, which could raise up to £700m on the open market. The Tote has the monopoly on pool betting on horseracing, and owns 400 high street betting shops.
Former Proximity London chairman Chris Barraclough is launching a new directing marketing agency next month. The Soho-based agency, which opens in the first week of July, will be called Barraclough Edwards Chamberlain. The agency is co-founded by Barraclough, his former creative partner Steve Edwards, who will both be creative partners, and Nic Chamberlain, who is […]
While companies are putting the financial squeeze on headline ad campaigns, lower-profile media such as PoP are benefiting, thanks to improved accountability and innovative in-store formats, says Nathalie Kilby The point-of-purchase (PoP) industry is experiencing something of a renaissance. As the economic downturn rumbles on, brand owners, looking to trim their above-the-line budgets, are channelling […]
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.