Direct marketing campaign for Terrence Higgins Trust
Target Direct has created a direct marketing campaign for HIV and AIDS charity Terrence Higgins Trust to educate and inform people about the condition.
Target Direct has created a direct marketing campaign for HIV and AIDS charity Terrence Higgins Trust to educate and inform people about the condition.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.