Evening Standard sponsors Sports Show in the capital

The Evening Standard is staking a claim to sport in the capital by becoming title sponsor of a new event, The Sport Show.

The show runs from July 4 to July 6 and is designed to encourage the public to try participating in a wide range of sports. Visitors will have the opportunity to test out a range of sports from fencing to football.

The newspaper will run an advertising campaign and in-paper competitions, ticket offers and promotions for the event. The newspaper will also produce a show preview.

The show is endorsed by sports bodies including the Football Association, Rugby Football Union, and the England and Wales Cricket Board. Associate sponsors include Kiss FM and satellite television station British Eurosport.

Brand controller of the Evening Standard Matt Chambers says: “By becoming title sponsor of the event we are reinforcing our commitment to all levels of sport, from the national side to grassroots.”

Plans by rival publisher Express Newspapers to launch a free newspaper in London are being taken more seriously by insiders with the appointment of former Evening Standard advertising director Mike Orlov to head the ad sales team for the project.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here