Marketing TV to advertisers
Carlton Sales, Granada Enterprises, Five, Channel 4, IDS, Viacom and ITV Network are to meet in early July to discuss what steps need to be taken to market TV to advertisers.
Carlton Sales, Granada Enterprises, Five, Channel 4, IDS, Viacom and ITV Network are to meet in early July to discuss what steps need to be taken to market TV to advertisers.
The Metropolitan Police has put out a tender to review its £1m advertising business out of Advertising Syndicate.
The Diary is bored. This whole flyposting debate caused by Ansell Healthcare’s “i shagged here.com” campaign has been good only for curing the Diary’s insomnia. Maiden and Clear Channel have been incessantly dinning into us the evils of flyposting. Fair enough you might counter, and why not? Well, Clear Channel for one should first cast […]
VisitBritain, formerly the British Tourist Authority, is to rerun an edited version of its ‘Only in Britain’ campaign featuring Prime Minister Tony Blair in the US. The campaign includes a new recorded message from the PM.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?