Marketing TV to advertisers
Carlton Sales, Granada Enterprises, Five, Channel 4, IDS, Viacom and ITV Network are to meet in early July to discuss what steps need to be taken to market TV to advertisers.
Carlton Sales, Granada Enterprises, Five, Channel 4, IDS, Viacom and ITV Network are to meet in early July to discuss what steps need to be taken to market TV to advertisers.
The Metropolitan Police has put out a tender to review its £1m advertising business out of Advertising Syndicate.
The Diary is bored. This whole flyposting debate caused by Ansell Healthcare’s “i shagged here.com” campaign has been good only for curing the Diary’s insomnia. Maiden and Clear Channel have been incessantly dinning into us the evils of flyposting. Fair enough you might counter, and why not? Well, Clear Channel for one should first cast […]
VisitBritain, formerly the British Tourist Authority, is to rerun an edited version of its ‘Only in Britain’ campaign featuring Prime Minister Tony Blair in the US. The campaign includes a new recorded message from the PM.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.