Powergen has appointed sports agency GEM Group to manage its £500,000 sponsorship portfolio, which includes the Rugby League Cup, the Rugby Union Cup and Ipswich Town Football Club.
Powergen has appointed sports agency GEM Group to manage its &£500,000 sponsorship portfolio, which includes the Rugby League Cup, the Rugby Union Cup and Ipswich Town Football Club. GEM will also develop future sponsorship and marketing initiatives for the company.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.