Rightmove.co.uk reviews advertising
Rightmove.co.uk, the online estate agent, is reviewing its advertising out of McCann-Erickson. It is not known whether McCann is repitching for the business.
Rightmove.co.uk, the online estate agent, is reviewing its advertising out of McCann-Erickson. It is not known whether McCann is repitching for the business.
Beiersdorf is to support the launch of Nivea Body Aroma Spritz with a two-month print, poster and sampling campaign. A team of roller-bladers will spray samples of the three-product range – available in Refreshing, Energising and Calming – for shoppers and clubbers in Birmingham, Brighton, Glasgow, London and Manchester.
GfK Media’s radio audience figures have caused a stir with Rajar. But instead of criticising, Rajar should be getting its own house in order, says Mark Jarvis At first sight, the results of GfK Media’s National Broadcast Media Survey, which covers TV and radio audiences, confirm what many had suspected, that research respondents’ memories are […]
Alcohol manufacturers will come under increased pressure from the industry’s self regulatory body the Portman Group to promote the message of sensible drinking in all their advertising and marketing campaigns. The Portman Group is conducting research on how to promote sensible drinking messages in a more “hard-hitting” manner. The self regulatory body will urge manufacturers […]
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.