Rightmove.co.uk reviews advertising
Rightmove.co.uk, the online estate agent, is reviewing its advertising out of McCann-Erickson. It is not known whether McCann is repitching for the business.
Rightmove.co.uk, the online estate agent, is reviewing its advertising out of McCann-Erickson. It is not known whether McCann is repitching for the business.
Beiersdorf is to support the launch of Nivea Body Aroma Spritz with a two-month print, poster and sampling campaign. A team of roller-bladers will spray samples of the three-product range – available in Refreshing, Energising and Calming – for shoppers and clubbers in Birmingham, Brighton, Glasgow, London and Manchester.
GfK Media’s radio audience figures have caused a stir with Rajar. But instead of criticising, Rajar should be getting its own house in order, says Mark Jarvis At first sight, the results of GfK Media’s National Broadcast Media Survey, which covers TV and radio audiences, confirm what many had suspected, that research respondents’ memories are […]
Alcohol manufacturers will come under increased pressure from the industry’s self regulatory body the Portman Group to promote the message of sensible drinking in all their advertising and marketing campaigns. The Portman Group is conducting research on how to promote sensible drinking messages in a more “hard-hitting” manner. The self regulatory body will urge manufacturers […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?