The game is up for T-Mobile…

Buried at the end of a news story in last week’s Marketing Week was the following: “T-Mobile is reviewing its &£10m UK direct marketing account. The incumbent Claydon Heeley Jones Mason declined to repitch.”

The Diary was intrigued. Why on Earth would an agency not bother to repitch for a prestigious &£10m job such as T-Mobile?

Then a copy of the agency’s newsletter, the Battersea Bulletin, attached itself to the Diary’s sticky paws. “T-Mobile. Cl**nt or c*nt?”, blared the headline of a piece about a “new board game”.

The Diary read on: “…there is a hidden ‘c*nt’ that no one ever sees, who persistently changes the rules to suit him/her”; “A ‘c*nt’ starts (this usually takes weeks), then the ‘agency’ follows (this has to be done in seconds)”; “The point of the game is to make money, but you will soon realise this is impossible.”

Oh dear. The Diary hopes T-Mobile won’t be too a*gry or ir*te.

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