TV campaign for Fanta

Soul has created a television campaign for Coca-Cola Great Britain’s Fanta, marking the first time the company has promoted the whole range in one ad. The ad breaks on Saturday (June 7) and features the animated Tongue Man and his friends chasing a drinks van to get hold of their favourite Fanta flavours before retiring to a shady spot on the beach. The 30-second ad is soundtracked by the Stylophonic track Way of Life, used in earlier ads this year, and has the strapline ‘Why can’t everything be as fruity as Fanta?’. Media is bought by Universal McCann. Coca-Cola added Zesty Berry to the Fanta flavours in February and has spent £4.2m on advertising the brand for the year to March (Nielsen Media Research).

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