BT promotes consumer supremo

BT Retail has promoted its consumer marketing director Fergus Crockett to managing director of consumer. The promotion follows the surprise announcement earlier this week that Angus Porter has been appointed by Abbey National to fill its top marketing role.

Crockett’s new role is an extension of his existing marketing role and does not directly replace the position vacated by Porter. BT is now poised to appoint someone from outside the company in Porter’s place.

A spokesman for BT confirmed Crockett’s promotion and said that the company was seeking a group managing director of consumer and venture, who would replace Porter. He also confirmed the company was talking to “an external candidate”.

Crockett will report to the new group managing director when an appointment is made. He has also taken on the responsibilities of BT Broadband and customer satisfaction, with the directors of both these divisions reporting directly to him.

BT director of marketing services Amanda MacKenzie will report to chief executive Pierre Danon until the new group managing director is appointed.

Earlier this year, BT added Clemmow Hornby Inge (CHI) and Fallon to its &£95m advertising agency roster (MW April 3). CHI’s first project will be to raise awareness of BT’s broadband-enabled blue internet kiosks. Fallon, through its links with Publicis Groupe, will support BT’s business services and solutions arm, BT Ignite, in its overseas expansion.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here