Insurance lacks self-confidence

George Pitcher misses the point about graduate recruitment for the insurance industry (MW May 22). The main problem with insurance recruitment is that the sector does not always communicate its requirements or benefits to potential candidates well. The insurance industry is not as incompetent as Pitcher alleges, it is simply too discreet about the success it has, while occasional problems are promoted to the point of exhaustion.

Persuading graduates that insurance is a viable career option, does not need an address of the industry’s competence or image, but simply a little more confidence in proclaiming its successes.

For instance, Hiscox Insurance seeks out graduates who are not initially interested in an insurance career, preferring to let its company ethos and culture persuade graduates interested in, for example, marketing, to come and give them a try. This strategy has placed Hiscox in the Sunday Times Best 100 Companies to Work For list. Such recognition is based on understanding the recruitment needs of the insurance industry, and developing a unique approach, not just accepting a label of “a job for losers”.

Martin Delahoyde

Operations director

Reed Insurance

Northampton

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here