Oyster team take the bull by the wings

When the Diary goes on holiday, it climbs into an aeroplane and is whisked away at hundreds of miles an hour. After all, why reinvent something that’s already been done? The Wright brothers, with a little development work from Boeing, have made a perfectly good job of powered flight.

Staff at Oyster Partners, however, would beg to differ: they have entered the Red Bull Flug Tag competition on August 3. This entails hurling oneself into the Serpentine aboard a home-made flying machine (Oyster’s is called the Masked Matador). To make things worse, pilot Chris Gurney can’t even swim. The Diary suggests that Oyster clients make sure all projects are finished before the end of July…

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here